Jaden Smith’s MSFTSrep Gets Month-Long Pop-Up At Gallery Lafayette In Paris

Jaden Smith will be bringing his cruelty-free fashion brand, MSFTSrep, to Paris for a month-long pop-up at the famous French department store, Gallery Lafayette.

The brand, which the 24-year-old nepo-baby founded with his sister Willow Smith, and actors Moises and Mateo Arias, is set to take over Gallery Lafayette’s first-floor space from February 24 until March 20, for the release of their latest collection, Trippy Summer.

Known for their unisex pieces, the brand’s latest collection will include hoodies, jackets, hoodies, T-shirts, pants and accessories, inspired by the bright psychedelic colors of the 1960s and musicians such as Jimi Hendrix and The Beatles.

Paying homage to a 1993 episode of Will Smith’s Fresh Prince of Bell Air, the collection will also feature a sunflower hat, which in the show was seen as a source of embarrassment. According to Women’s Wear Daily, the younger Smith is embracing the accessory as a symbol of his love of flowers and our relationship with nature.

The collection comes after MSFTSrep relocated its production to Italy in 2021.