Lourdes Leon, Madonna’s Daughter, A New Face Of Stella McCartney’s Pop Perfume

Madonna‘s daughter Lourdes Leon‘s is making her modeling debut as the newest and final face on Stella McCartney‘s fresh-faced powerhouse campaign for her new fragrance Pop.

Lola + POP… I’m inspired by your spirit! X Stella #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on Mar 13, 2016 at 6:12am PDT

McCartney has been long time friends with Madonna, even designing the singer’s wedding dress, and posted lovingly about Lourdes, known as Lola, on Facebook when she welcomed her to the campaign.

So happy to have Lola on the POP team! Lola, who I’ve known her entire life, is at the beginning of her career as a performing artist. She’s an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground! X Stella #POPNOW #LolaLeon

A photo posted by Stella McCartney (@stellamccartney) on Mar 11, 2016 at 2:18am PST

The pink-themed campaign also features other young influencers: musician Grimes, Hunger Games actress Amanda Stenberg, and animal activist Kenya Kinski-Jones. McCartney has said of the casting: “They’re all great young girls, and the exciting thing is if you don’t know who they are, you want to know who they are. You will want to follow their careers and see them grow and hear what they have to say. That was really important for me, to have a group of young women who can come together as one, but at the same time they can stand alone. It’s real, very personal casting.”

Part 1/2 // “Together as one ­ these strong women are a force to be reckoned with.” – Stella McCartney Introducing the POP by Stella McCartney fragrance campaign featuring four creative talents: musician Grimes (@actuallyGrimes) and performing artist Lola Leon together with actress and campaigner Amandla Stenberg and animal activist Kenya Kinski-Jones. Shot by @_Glen_Luchford. POP will be available worldwide at #StellaMcCartney.com and select Stella stores from March 24th, in @Sephora in the US from March 18th and in select retailers globally by July. #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on Mar 11, 2016 at 6:39am PST

Part 2/2 // Introducing the POP by Stella McCartney fragrance campaign featuring four creative talents: actress and campaigner Amandla Stenberg (@AmandlaStenberg) and animal activist Kenya Kinski-Jones (@KenyaKinskiJ) together with musician Grimes and performing artist Lola Leon. Shot by @_Glen_Luchford. POP will be available worldwide at #StellaMcCartney.com and select Stella stores from March 24th, in @Sephora in the US from March 18th and in select retailers globally by July. #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on Mar 11, 2016 at 6:35am PST

Madonna’s eldest daughter is strikingly similar to her pop star mother, with the same defined eyebrows and doll-like eyes, but definitely has her own style with her soft lilac-colored hair. The Instagram shots show the girls playing around with the pink bottles of perfume and making funny faces.

This is the first time the 19-year-old student, who is studying musical theater at the University of Michigan, has stepped into the spotlight (aside from the Material Girl clothing line she launched with her mother for Macy’s in 2010), and said that she was drawn into this particular project because of the campaign’s focus on creativity and individuality.

“I love when someone doesn’t pretend to be someone they’re not,” said Leon.

Her mother Madonna though is all love and support.

And this is amid heated custody battles for her son Rocco with her ex-husband Guy Ritchie. Rocco defied the terms of their parents’ custody agreement last December when refusing to return to New York for Christmas, instead staying with his father in London, where he currently remains.