Sacha Baron Cohen was dressed in character on the streets of Essex while filming scenes for Grimsby Thursday afternoon with costar Mark Strong.

Sacha Baron Cohen, Mark Strong Film Grimsby

For the day on set, Cohen looked nearly unrecognizable in a shaggy wig with bangs and mutton chops stretching down to his chin. In his role as a British soccer hooligan, Cohen sported a English national team jersey paired with wide-legged jean capris and sport sandals with socks. The Borat actor also appeared to be wearing a fake beer belly under his jersey top.

In the comedy feature, Cohen plays a supporter of lower league squad Grimsby Town, in Purfleet, England. The hapless soccer junkie is ultimately roped into a spy mission with his brother – a James Bond-styled spy agent played by Strong.

Cohen’s wife Isla Fisher, Pitch Perfect’s Rebel Wilson, Ian McShane and Gabourey Sidibe are all among the cast. Penelope Cruz recently became the cast’s latest big-name addition and will play a philanthropic corporate leader who may not be what she seems, according to The Hollywood Reporter. Louis Letterier is directing the film from a screenplay by Cohen, Phil Johnston and Peter Baynham.

Grimsby is slated to hit theaters sometime in 2015.

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