Rob McElhenney, who plays a gaming exec on Mythic Quest, is set to help launch a new entertainment-tech company called Adim meant to empower creators to develop and own a new generation of content. The actor is teaming up with Chase Rosenblatt, Melissa Kaspers, Spencer Marell and Richard Rosenblatt.

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“Every beloved character throughout TV, move and gaming history has been imagined and brought to life through collaboration,” said McElhenney. “Adim is building for the next evolution of these groups – communities of creators, writers, artists, designers, developers, fans and friends working together to create and own a new generation of content.”

Users will apply for membership and accepted members will be able to collaborate and create stories, characters, and narrative universes under the mentorship of established writers, with the reward of further developing their craft.

Adim has raised a $5 million seed round led by Chris Dixon, General Partner at a16z crypto. The company also partnered up with Aerial to offset energy consumption from Adim NFT mints.

“The idea that the next Disney or Marvel characters we love could come from and enthusiastic, highly engaged community of creators and fans coming together using web3 concepts rather than from the top down is a huge opportunity for the entire entertainment ecosystem,” said Dixon.

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Article by Benedetta Tommaselli

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