Ylvis, a Norwegian entertainment duo, published a music video for “The Fox” on Sept. 3 – four days later the video has nearly 6 million views on YouTube and counting.

The video begins at a house party setting, with guests outfitted in their favorite animal costumes. “Dog goes woof, cat goes meow, bird goes tweet and mouse goes squeak,” beings “The Fox.” “Cow goes moo, frog goes croak and the elephant goes toot.” It continues on, listing a variety of sounds, including the blubbing of a fish, before it goes, “But there’s one sound that no one knows… What does the fox say?”

In the woods, a wolf costume-outfitted member of Ylvis begins singing out possible wolf sounds surrounded by individuals dancing about in black pants, a shirt and tie and wolf masks. When the Ylvis member isn’t singing the foxish noises, the task is left to a Santa Claus lookalike reading to a child sitting upon his lap, by the light of lamp miraculously lit up in the middle of a wooded forest.


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Ylvis, composed of brothers Bård and Vegard Ylvisåker host a talk show in their native Norway and had created the video to promote the show’s upcoming season. They had no notion that the music video, inspired by those put out by the likes of The Lonely Island and Tenacious D, would explode the way that it has.

"To be honest I am quite surprised!" Bård told Mother Jones. "This song is made for a TV show and is supposed to entertain a few Norwegians for three minutes—and that's all. It was done just a few days ago and we recently had a screening in our office. About 10 people watched—nobody laughed."

When asked why they chose to make the fox the focal point of their song instead of some other animal whose signature noise isn’t commonly known, Bård provided an obvious answer. "Well, there is some genuine wondering as to what the fox really says," he told the website. "I guess we wanted to contribute with some suggestions. I mean, who cares what the shark says?"

– Chelsea Regan

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