Rapper and entrepreneur Sean Combs is changing his name yet again. After Puff Daddy, P Diddy, and finally Diddy, Combs has decided to be known simply as Love.

SEAN COMBS RENAMS HIMSELF LOVE

The rapper, 48, started out as Puff Daddy, and changed the name to P Diddy in 2001 after being acquitted on gun possession and bribery charges. He later released records as Diddy. In 2014 he announced he would return to Puff Daddy, but he’s now announced on Twitter that he will only respond to either Love or Brother Love.

“I’ve been praying on this and I decided — I know it’s risky because it could come off as corny to some people — I decided to change my name again,” he in a video. “I’m just not who I am before, I’m something different. So my new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy — any of my other monikers but Love or Brother Love.”

He’s already received support from celebrities and fans on Twitter. “I can’t imagine a better name for you or for anyone,” wrote Ellen DeGeneres.

Others believe the name change is just a gimmick to make more money, and some others are angered because the name had already been created by wrestling personality and advisor Bruce Prichard. “Yo. Find a new gimmick. I invented and perfected Brother Love. I am the original and you are not. Remember North Carolina,” he replied.