Cindy Crawford Reprising Role In Pepsi Super Bowl Ad Alongside Son Presley Gerber
CINDY CRAWFORD REPRISING PEPSI SUPER BOWL AD WITH SON PRESLEY GERBER
Crawford first caught eyes in a steamy 1992 Pepsi Super Bowl ad, and reprised the role for its tenth anniversary in 2002. The commercial was remade again using animated emojis in 2016, and a teaser was just released showing Crawford sipping the soft drink for 2018. Her return to Pepsi seems a safe bet for the company after last year’s fiasco with Kendall Jenner.
2017’s ad showed Jenner as a rebel who ends a protest by handing a riot police officer a can of Pepsi. Hurting both Jenner and Pepsi, the ad was soon pulled after receiving tons of backlash. Returning to an old fan favorite is undoubtedly the brand’s idea of a non-controversial move.
The new campaign, called “Pepsi Generations,” will also feature nostalgic reminders of various “pop-culture milestones in Pepsi history.” It will also begin to promote the brand’s decision to include retro packaging on all products, starting Jan. 29.
Crawford, for her part, is happy to rejoin the Pepsi family, and to include her son. “To this day, people come up to me to talk about how much they loved my original Pepsi spot from ’92,” the supermodel said in a statement. “The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl.”
See you Super Bowl Sunday, Cindy 😉 pic.twitter.com/B32Bg91htR
— Pepsi™ (@pepsi) January 11, 2018
Both of Crawford’s children with husband Rande Gerber are following in the footsteps of their mother – Presley, 18, and Kaia, 16, are up-and-coming young models. “To include now my next generation, Presley, just makes it that much more familial feeling,” Crawford added. “I hope it gives people that warm fuzzy feeling.”
Crawford also revealed that Kaia was a little jealous that her brother got to star in a commercial with mom instead of her. “I was saying to Kaia, ‘Presley and I are doing this commercial,’ and she was like, ‘Wait, Presley and you? What about me?'” Crawford said. “I said, ‘Your time will come, honey, don’t worry.’ I think it would be fun for her to get to really re-create my original spot.”