Former X Factor judge Cheryl Cole confirmed her pregnancy today when she appeared embracing her baby bump in a new ad campaign.


The campaign was for The Prince’s Trust and L’Oréal Paris. Cole, 33, joined fellow celebrities such as actress Helen Mirren, TV personality Katie Piper and vlogger Marcus Butler as she posed for the ad.

Cole is expecting her first child with her boyfriend, former One Direction band member Liam Payne, 23.


A post shared by Liam Payne (@liampayne) on

The Prince’s Trust is a youth charity founded by Prince Charles, and the group is celebrating three years of collaboration with L’Oréal Paris. The program, “All Worth It,” aims to raise the confidences of the thousands of youth across the UK who are struggling with issues of self-worth and self-esteem.

This new campaign is inspired by the disheartening fact that 1 in 3 UK youth do not believe in themselves. Cole is one of 15 brand ambassadors for L’Oréal, and has been since 2009.

“As a long-standing supporter of The Prince’s Trust and spokesperson for L’Oreal Paris I am so happy to support this partnership,” said Cole. “Young people are currently facing more and more problems with self-confidence and we have to address these issues as a real priority. My hope is that this partnership will help young people feel accepted and valued for who they are and make sure that they get the support they need to make the most out of life.”

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