Cara Delevingne’s Met Gala look featured an eye-catching phrase, “Peg the Patriarchy,” but it turns out the phrase was stolen from business owner Luna Matatas.

Delevingne was styled by Dior’s Maria Grazia Chiuri. Her look of the night was a white vest and pants. Across the chest of the vest in red, bold letters “Peg the Patriarchy” was written, giving Delevingne’s outfit a striking message at the exclusive event. That message turns out to be taken  from Matata, a sexual wellness teacher. She is a queer woman of color who came up with the catchphrase in 2015 and trademarked it in Canada.

“Pegging” is a sex term that Matata’s used to “contextualize his gender-based oppression affects sexuality, and fantasy.”

Matata’s spreads awareness of her ideas by putting the catchphrase on mugs, t-shirts and other products she sells on her online website. She also used her platform to host workshops and coach people on pleasure and sexual freedom.

Matata felt betrayed when she saw the use of her slogan. ”As a small business owner, I don’t have a lot of resources to defend this despite owning the trademark,” she told BuzzFeed.

Matata also claims it’s harder for a small sex wellness businesses to promote what they do because of censorship and stricter regulations to advertise.

Delevingne also has a business of sexual wellness items, Lora DiCarlo, which brings in annual revenue of $2 million.

Since the scandal of the slogan’s origin was discovered, Matata’s and supporters took to Twitter to raise awareness about the misuse of the slogan and asking for accountability. Matata reached out to Delevingne on Instagram through DM’s but has not received a response.

Dior also has not commented on the situation.


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