At the Steve Jobs Theater in Cupertino, California, Apple unveiled a streaming service that could potentially topple the likes of Amazon, Hulu and Netflix.

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Apple TV Plus is a service that will include original content created by Apple and its partners. The service launches this fall, but Apple hasn’t said how much it’ll cost.

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Apple TV Plus’s original content will also be made by and starring big-name actors, producers and directors including JJ Abrams, Steven Spielberg and Jennifer Aniston.

Spielberg’s Amazing Stories will premiere on the service, along with Kumail Nanjiani‘s Little America, and many other programs.

The streaming service is joining the ever growing list of services like Warner Media and Disney Plus that wish to compete with Netflix. But, with Apple’s resources and connections, the tide could definitely turn in their favor.

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