Iconic artist Tom Sachs has adapted his brand-conscious art into feature film A Space Program that centers on a make-believe NASA mission to Mars.

Tom Sachs On A Space Program

In A Space Program, with director Van Neistat at the helm, Sachs creates a mission to Mars through sculpture. The film captures Sachs’ 2012 installation at New York City’s Park Avenue Armory where – among other things – rested a life-sized landing module constructed out of plywood and filled with preparations for space travel, including whiskey and candles.

Sachs brought his project from the gallery to film to allow his sculptures to be fully realized; to show not just what they are, but what they could theoretically do. The New York-based artist is also aware of the extended reach his sculptures will have if they can be viewed in a video that could play on one’s cell phone – and not just in a city gallery.

“The movies are there to show the aspects of the sculpture that exist in time. In other words, a cup on a table doesn’t mean anything until you’ve got water in it, or are drinking out of it. In the same case, a spaceship doesn’t mean anything unless it’s landing on Mars,” Sachs told uInterview in an exclusive interview at SXSW. “So the movie, in a way, is kind of like a propaganda film that shows about how our rituals in the studio work.”

Sachs added, “I’m a sculptor and I live and die to make sculpture, but more people will see images of my sculpture on a 2 ½ inch screen than they’ll ever see in real life, and that’s the reality. You can’t ignore it. That’s the world that we live in, and it’s a fantastic world. It’s a world where I can share my ideas. However, they’re very different in real life than they are in the screen. So, the movies help show, instead of a photograph, how you can move around space and understand it.”

Through his sculpture, Sachs has explored numerous brands that he’s familiar with as a consumer, including Sony, Chevrolet, Nike, Chanel and more. When choosing the brand for this specific art piece, Sachs was in search of a brand that represents humanity, landing on NASA because of its dedication to greater knowledge.

“I thought, what are the real brands? What are the brands that represent humanity? And NASA to me was the icon of all knowledge,” Sachs explained. “It’s science, it’s in a lot of ways faith, it asks the same questions that religion asks: are we alone, and where do we come from? And, in that sense, we go to Mars to study a planet that’s very much like our own.”

Despite NASA playing a major part in A Space Program, Sachs didn’t make the feature because he wanted to offer commentary on the space station. Rather, he wanted to celebrate the nuance of art-making in a studio, which allows for things to be the artist’s own imperfect creations.

“There’s no specific message or agenda for the space program, other than to convey the values of the studio – which are of transparency. I believe that the only real advantage that the artist has over industry is her fingerprints,” Sachs told uInterview. “Apple can never make something as flawed and human as one of my sculptures, but I can’t make anything as perfect as the iPhone. There is a generation of artists that are embracing digital printing, CMC milling, digital technology. The advantage of the individual is that your flaws say, ‘I was here’.

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Article by Chelsea Regan

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Q: Why did you choose to take this art project from the gallery to film? -

The movies are there to show the aspects of the sculpture that exist in time. In other words, a cup on a table doesn’t mean anything until you’ve got water in it, or are drinking out of it. In the same case, a spaceship doesn’t mean anything unless it’s landing on Mars. So the movie, in a way, is kind of like a propaganda film that shows about how our rituals in the studio work.

Q: Why did you choose space exploration as this piece’s theme? -

Well, I spent my youth being an avid consumerist, and because I’m an active participant of consumer culture, I’m more authorized to comment on it. I’m not just a hater – part of it. And, growing up, brands like BMW were superior to brands like Chevrolet, and brands like Chanel are supreme in the world of fashion. So, I thought, what are the real brands? What are the brands that represent humanity? And NASA to me was the icon of all knowledge. It’s science, it’s in a lot of ways faith, it asks the same questions that religion asks: are we alone, and where do we come from? And, in that sense, we go to Mars to study a planet that’s very much like our own. Science is a comparative act, so you need something like Mars to understand something like it.

Q: How do your YouTube short films compliment the art piece? -

Films like ’10 Bullets’ show the ethics of the workplace. These are movies about organization. Things about getting enough rest and being on time, getting proper diet and exercise, and the methodology of building. Movies like ‘Color Show’ or ‘Color Code.’ We have a very kind of rigid manner in which we build things. It might not look like it, but in order to make a spaceship have the consistency and the qualities of everything else in our space program, we have guidelines when we make things. For example: we never paint the plywood after we cut it, we paint it before so that you can see the cut, so that you see the screws and the glue drips and the cum stains on the wood.

Q: Is there a specific message behind the film? -

There’s no specific message or agenda for the space program, other than to convey the values of the studio – which are of transparency. I believe that the only real advantage that the artist has over industry is her fingerprints. Apple can never make something as flawed and human as one of my sculptures, but I can’t make anything as perfect as the iPhone. There is a generation of artists that are embracing digital printing, CMC milling, digital technology. The advantage of the individual is that your flaws say, ‘I was here’. Additionally, you can’t go to another planet without recognizing how your presence changes the culture of the locals. This has been going on since the beginning of the homo genus scene. So for the past 500 years, we’ve been going to – white people have been going to – brown people’s places and knocking down their round building and setting up cinderblock factories. That’s why the symbol of the space program is the cinderblock. Our space program will be made of cinderblocks.

Q: How has your collaboration with filmmaker Van Neistat evolved? -

Well, Van and I have been working together since 9/11. We’ve made movies together that show the aspects of the sculpture that exist in time, or the ritual aspects of the sculptures. Very short movies, the first movie was called ‘Nutsies’ in 2001, and led up to 2005. And then, we made movies like ‘10 Bullets’ in color. These are all streaming, you could see them all at www.10bullets.com. This movie ‘A Space Program’ is our first feature. It’s 72 minutes long so it qualifies as a feature and it’s got a beginning, middle and end. This isn’t some dumb art movie. I mean it’s dumb, don’t get me wrong, but it makes sense and you won’t, there won’t be anything you can’t understand no matter how little or much you know about art.

Q: Do you make films to bring your work to a broader audience? -

Well, I think about it like this: I’m a sculptor and I live and die to make sculpture, but more people will see images of my sculpture on a 2 ½ inch screen than they’ll ever see in real life, and that’s the reality. You can’t ignore it. That’s the world that we live in, and it’s a fantastic world. It’s a world where I can share my ideas. However, they’re very different in real life than they are in the screen. So, the movies help show, instead of a photograph, how you can move around space and understand it. You can see how we really use these things. We don’t use the word performance or performance art; we use demonstration or live demonstration.

I also think it’s worth noting that there is an elitism to the art world that I try to avoid. The elitism is the wall-plaque, the description on the wall. I always believe that there needs to be a description on the wall next to my art that says: “You don’t need to read this to understand what you’re looking at.”