Victoria’s Secret Says Goodbye To Its Fashion Show & Angels
Victoria’s Secret canceled its well-known fashion show in 2019 and revealed a new roster of models who will represent Victoria’s Secret.
The brand announced on Wednesday that they will replace the Angels with The VS Collective and The Victoria’s Secret Global Fund for Women’s Cancers.
The company’s press release described the VS Collective as “an ever-growing group of accomplished women who share a common passion to drive positive change.”
“Through social, cultural and business relationships, The VS Collective will work to create new associate programs, revolutionary product collections, compelling and inspiring content, and rally support for causes vital to women.”
Inaugural members of the initiative “The VS Collective” include Priyanka Chopra, Megan Rapinoe, South Sudanese-Australian model Adut Akech, Los Angeles-based photographer Amanda de Cadenet, Chinese skier Eileen Gu, British model and body activist Paloma Elsesser and Brazilian model Valentina Sampaio, who made headlines for becoming the company’s first transgender model.
“At Victoria’s Secret, we are on an incredible journey to become the world’s leading advocate for women,” said the company’s CEO Martin Waters in a statement on Wednesday. He said the new initiatives were “a dramatic shift” for the brand.
“It’s a shift that we embrace from our core. These new initiatives are just the beginning,” he said. “We are energized and humbled by the work ahead of us.”
The CFO of parent company L Brands, Stuart Burgodoerfer said that it was time to get rid of the Angels because they were no longer going to televise the fashion show. “We’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show,” he said. “You can be sure we’ll be communicating with customers through lots of vehicles including social media and various, more current platforms, if you will.”