Jimmy Kimmel Mocks MyPillow CEO Mike Lindell With Horrifying Spoof Product Ad

Mike Lindell, the contentious CEO of MyPillow, was lampooned for his right-wing beliefs in a new sketch that debuted on Jimmy Kimmel Live last week. The two-minute spoof was entitled “The Perfect Gift for the Ultra-Paranoid Far-Right Conspiracy Theorist in YOUR Life,” which pays homage to Lindell’s reputation as a Trump loyalist and conspiracy proponent. After getting suspended from Twitter this January for pushing misinformation regarding the election, Lindell has since taken to Newsmax to promote his conservative agenda.

Actor and stand-up comedian James Adomian took on the role of Lindell and utilized his background as an impressionist on programs like Comedy Bang Bang and Last Comic Standing to bring the frenzied CEO to life. Adomian nailed Lindell’s signature throaty and overbearing voice as he introduces the “Mike Lindoll,” a children’s toy for the “non-Jewish holidays.” The 41-year-old actor  dressed in Lindell’s signature As-Seen-On-TV uniform, which is comprised of a blue button-up, black slacks and a cross necklace that represents Lindell’s evangelical Christian beliefs.

The spoof was rife with cutting lines about Lindell’s business practices, with Adomian claiming that the doll was made in the CEO’s “home state of Minnesota by hard-working chubby American hands.” Halfway through the sketch, two children are shown receiving the Lindoll for Christmas, with a young boy exclaiming that the doll told him “the libs want to make me a transgender.” The Lindoll runs for “three easy payments of 39.99,” which references the absurdly high prices of Lindell’s MyPillow products.

Lindell’s bizarre status as a right-wing public figure allows the sketch to lean into absurdity, with the ending showing Adomian feeding an IT worker cheese curds that the doll is stuffed with. Earlier this year, Lindell was sued by Dominion Voting Systems for false claims that blamed Donald Trump‘s election loss on its voting machines. Lindell was accused of a “viral disinformation campaign” that included Trump rally appearances, social media postings and on-camera interviews.

The sketch may have been catalyzed by Lindell’s appearance on Jimmy Kimmel Live that took place this April, where he claimed that he would “not be vaccinated” in response to Kimmel’s inquiry about his immunization status. Kimmel appeared cautiously empathetic to Lindell in the interview, stating, “I worry about you. I feel like you are maybe self-destructive. You have lost everything, repeatedly, so many times in your life.” Kimmel followed by remarking, “I feel like you’re going to be out dressed as Spider-Man on Hollywood Boulevard at the end of this whole thing.”