Taylor Swift and music executive Scooter Braun have been engaged in a years-long battle that began over his sale of her early masters in 2019.
Swift, who dropped her most recent re-record of the 2010 album, Speak Now, on July 7, has never talked about her fan base’s continued attack on Braun on social media.
Even after Braun was fired last week by his star clients Demi Lovato and Ariana Grande, the venom has continued.
Every album re-release leads to new fan attacks and even Braun’s children have been targeted for abuse. Fans have sent Braun everything from anti-Semitic messages to vicious death threats.
In June 2019, Braun bought Big Machine Records for $300 million. The deal included the masters of Swift’s first six studio albums. Swift then wrote on her Tumblr, alleging that she had just learned about Braun’s purchase and that he had manipulated her for years.
A source told the Daily Mail: “Her team absolutely knew what was on the table. As for the story that Scooter never offered Taylor a chance to buy her catalog when he came to sell it the following year, that is just 100 percent not true.”
The same insider said that it was possible that her team didn’t let Swift know about the sale but found it difficult to believe that she was completely unaware.
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Braun’s camp believed Swift “crossed the line” when she posted that she didn’t learn about the news until it was made public inciting fan outrage as a result.
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They emphasized, “There won’t be another deal. There may be one-offs, but that’s it.”
Seibert speculated, “If struggle without context is baffling, heaven without struggle isn’t very interesting.”
The shooter was identified to be John R. Lyons, 24, of Westchester, Illinois.
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