Funny-man Seth Rogen played a prank on grocery shoppers in New York last week in a stunt to advertise his new film Sausage Party, which opened last Friday.

ROGEN PROMOTES SAUSAGE PARTY

The new film, which Rogen co-wrote and stars in, is an R-rated animated feature in which foods are the main characters. In an effort to promote the film, Rogen voiced animatronic foods, namely cantaloupe and bread, to show that “food has feelings.” He scared and humored grocery-goers, most of whom played along.

“You leave the fucked-up funhouse of Sausage Party thinking: Did I see this movie or hallucinate it?” Peter Travers of Rolling Stone said of the film. “I mean that as high praise.”

See the most recent (uncensored) trailer below.

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