Robert Pattinson is again the face for the new fragrance Dior Homme Sport. This is the fourth year that Pattinson lends his image to the French high-fashion house Dior. The brand has posted photos and videos of the new advertising campaign for the launch of the cologne on its Instagram account. The snaps are signed by noted photographer Peter Lindbergh.

Camille Rowe, the Franco-American model, is also part of the short film Life Is A Playground, which is accompanied by Aerosmith’s “Walk This Way.” The black-and-white video takes place on the streets of New York City. It’s interspersed with scenes of very sensual play between Pattinson and Rowe.

This fragrance, which has a spicy touch this year, was created by François Demachy.