Discussion over the 2017 film Justice League and its subsequent rerelease dubbed the “Snyder Cut” has been reignited due to a report creator by WarnerMedia seen by Rolling Stone which said that a percentage of online accounts calling for Zack Snyder’s full cut of the film to be released were fake bot accounts.

The report claimed in part that “at least 13 percent of the accounts that took part in the conversation about the Snyder Cut were deemed fake.” It also said this number is higher than the usual, as cyber experts reportedly say that about three to five percent of accounts engaging with a topic are fake.

This WarnerMedia report apparently collected conversations about Justice League from Facebook, Twitter, and Instagram. Some of these accounts apparently drove negative coverage of Warner Bros. for its handling of the film, which saw Snyder step down before its completion after the death of his daughter.

It’s not clear why these bot accounts were commissioned, most likely just to drive viewer traffic over a trending topic that was highly discussed. Some online conspiracy theorists think Snyder could have orchestrated these web campaigns to advocate for his cut of the film, but that likelihood is dubious at best.

Whether you prefer the Snyder version or the film’s original 2017 release that was finished by Joss Whedon, it’s interesting to see how social media accounts can warp and affect the debates about these huge franchises.

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