Roux the Pomeranian is quickly becoming an Internet star after a video of the adorable pup’s unique sneeze went viral.

Roux the Pomeranian

Roux’s shockingly endearing sneeze went viral after being shared on YouTube Friday, July 31.

No stranger to the spotlight, Roux also has his own Instagram account, which has seen a surge of activity since the video was released. According to his Instagram profile, @roux_pom, Roux is “a Cajun fluff ball from South Louisiana.”

He’s also a batman fan.

Roux the Pomeranian

@roux_pom/Instagram

And enjoys a good shopping trip.

Roux the Pomeranian

@roux_pom/Instagram

Following the outpouring of love for Roux and his funny sneeze, Roux posted a message to fans on Saturday, writing, “I’m so happy I could make so many of you laugh! Thank you for all of the love!”

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