Once Upon a Time is getting a spinoff in the form of the Lewis Carroll-inspired Wonderland. In an attempt at cross-promotion, ABC launched a graphic during Once Upon a Time on Sunday that highlighted Snow White’s crotch.

After Snow White (Ginnifer Goodwin) says, “You’re searching for something powerful enough to vanquish the queen,” the infamous White Rabbit pops up on the screen. Right over Snow White’s crotch, the Wonderland creature draws a blue rabbit hole into which he disappears.

Once showrunner Edward Kitsis found the humor in the promotional error. "I never thought I would have so many emails about Ginny's v—a," told Entertainment Weekly. "It's embarrassing, but at the same time, it's so silly it's hard to take serious. It's so obvious that somebody didn't realize what they were doing."

Kitsis' fellow showrunner Adam Horowitz was somewhat bewildered by the graphic, calling it “interesting.” "We're grateful ABC is spending so much time promoting both shows,” he told EW. “But it was an interesting cross-promotion."

The best reaction to the promo fail came from Goodwin herself, who took to Twitter to address the mishap.

Once Upon a Time airs Sundays on ABC at 8/7c. Wonderland is premiering on the network on Thursday at 8/7c.

– Chelsea Regan

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