The official trailer for the upcoming television series Gossip Girl has been released. Gossip Girl will serve as a sequel series and soft reboot to the original show of the same name which ran from 2007 to 2012. It will premiere on the streaming service HBO Max. The 2021 series was created by Joshua Safran who served as a writer and executive producer for the original Gossip Girl series. The creators of the original show Josh Schwartz and Stephanie Savage will also serve as executive producers. Kristen Bell will once again return to voice Gossip Girl, the mysterious unseen and unknown blogger and the narrator of the series.

The trailer opens with a montage of the main characters. The character Audrey Hope (Emily Alyn Lind) explains that their group of friends has known each other since they were babies and that they have trust as well as history. The music in the trailer starts to pick up as the group of friends is seen sitting on the steps of the Metropolitan Museum of Art. They see an unfamiliar girl named Zoya (Whitney Peak) walking by and take notice that she is not from here. Julien (Jordan Alexander), the lead popular girl, approaches Zoya and asks if she wants to hang out with them tonight. As the music starts to get even faster, the group receives a notification over their phones, in which Gossip Girl reveals that she is back.

The school board notifies people that Gossip Girl is an anonymous Instagram account that spies on the students. When the main group notices that Gossip Girl is personally targeting them, Julien gets worried as she explains that she is not just known but influential and cannot afford to have that taken away from her. The trailer ends with a character stating that privilege and power will always win as Julien is seen in a fashion show before cutting to the title card. The stinger of the trailer shows Audrey talking with the character Max (Thomas Doherty). When Max states that something feels different, Audrey asks if it is in a good way to which the latter replies that it is in “the best way.”

The 2021 soft reboot of Gossip Girl is set to premiere on HBO Max on July 8.

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