Miley Cyrus’ performance at the MTV Video Music Awards on Sunday night provoked the Parents Television Council to release a statement condemning MTV and its parent company Viacom.
The PTC, famous for charging against TV’s more racy content, felt that MTV’s awards show wrongly marketed the night’s festivities as appropriate for those 14 and under. Cyrus’s suggestive dancing during her performance of her hit summer single “We Can’t Stop” and duet with Robin Thicke on his “Blurred Lines” was a focal point of their argument against the cable network.
“The Miley Cyrus/Robin Thicke performance simply substituted talent with sex,” said PTC board member Paul Porter. “Viacom has a set of corporate broadcast standards that were obviously broken in this case for financial gain. While the performance was shocking to the audience, MTV approved it during the show run prior to the broadcast. Heads should roll at MTV.”
“MTV continues to sexually exploit young women by promoting acts that incorporate ‘twerking’ in a nude-colored bikini,” added PTC Director of Public Policy Dan Isett. “How is this image of former child star Miley Cyrus appropriate for 14-year-olds?”
Isett, who believes MTV is a repeat offender in marketing sexually explicit content to the youth of the world, continued, “This much is absolutely clear: MTV marketed adults-only material to children while falsely manipulating the content rating to make parents think the content was safe for their children.” According to Isett, “This is unacceptable.”
Cyrus, unfazed by the backlash from the PTC and others, seemed to have accomplished what she’d set out to do – get attention. “Smilers! My VMA performance had 306.000 tweets per minute,” she tweeted on Monday. “That’s more than the blackout or Superbowl! #fact.”
– Chelsea Regan
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