Kourtney Kardashian, 43, took to Instagram to show off her bleached platinum-blond hair and two-piece lingerie set while posing in her kitchen.

Kardashian shared the photo on Instagram to promote her Sea Liquid Drops ($25), a product from her Lemme vitamin line.

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“Sea the benefits (of @lemme Sea): Irish Sea Moss is one of the most powerful plants and mineral-dense superfoods on the entire planet that naturally has 92 of the 102 minerals that the human body needs,” Kardashian wrote in the caption.

The reality TV star explained that Lemme paired Irish Sea Moss with D3 and Biotin to improve immunity and brain and skin health.

While some followers complimented her new look with one fan saying she had “Marilyn Monroe vibes,” others were more critical. One fan said, “What happened to the Classy Kour,” while another took issue with the Sea Liquid Drops, asking, “Are the products sourced from clean nontoxic environments and quality sources?”

This wasn’t the first time Kardashian shared her new blonde look with her followers. Earlier this month, she posted a photo of herself in front of a Vegas slot machine and quoted Hunter S. Thompson‘s novel Fear and Loathing in Las Vegas.

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The Las Vegas trip came just days after Kardashian’s husband and Blink-182 drummer, Travis Barker, underwent surgery for a torn finger ligament. The procedure has allowed Barker to continue playing drums ahead of the band’s tour starting in May.

Kardashian has recently been trying to get pregnant with Barker via IVF.

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