Kim Kardashian’s new smart phone app, Kim Kardashian: Hollywood, is projected to earn $200 million before the end of the year, making it another hit for the media mogul.

Kim Kardashian: Hollywood App Is A Massive Hit

Kardashian launched her app, from developer Glu Mobile, on June 25, and barely three weeks later the app is a huge hit. Since the launch, shares for Glu Mobile Inc have gone up 42%.

Though the app itself is free for purchase, it is full of in-app purchases, and is currently the fifth highest grossing game app in the Apple App Store. It is also the only app listed in the top 10 with a five-star rating.

“This project has been an amazing experience. I’m so excited that people are enjoying the game! I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game’s design details and continue to do so with the updates we are bringing out,” Kardashian said in a statement.

“I love that fans are constantly telling me on social media their favorite parts of the game and even offering suggestions. We’re working really hard to integrate fan feedback and we’ve already added one of my favorite vacation spots to the game! There’s so much more to come, including plenty of cute new looks and exotic locations,” Kardashian added.

According to Glu Mobile CEO Niccolo de Masi, they approached Kardashian with the idea for the app and have been working closely with the star in developing the game.

“In addition to her in-game audio commentary, she provided a significant amount of creative feedback. She hand-selected the majority of the outfits, accessories, hairstyles, and other in-game items – and her deep involvement continues as we roll out updates and new content – from the aesthetics to new locations and features,” de Masi said.

In the game, players “kustomize” their avatars and then embark on a journey to fame. To become an A-list celebrity, players need to earn “K stars” to purchase new haircuts, energy for photo shoots and other perks that help the player approach A-list status. Kardashian pops up along the way, offering advice on how to become famous and increase their celebrity. Players must also deal with mean socialites and critics on Twitter.

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