Kidnapped California Tech Millionaire, Tushar Atre, Found Dead

The 50-year-old Tushar Atre, the CEO of the web design company Atrenet, who was last seen getting into a white BMW on Tuesday at around 3 a.m., was found dead hours later.

After the kidnapping was reported from someone inside Atre’s home, believed to be his girlfriend, the Santa Cruz Sheriff’s Department published a post on Facebook, “KIDNAPPING: We need the public’s help in locating the victim of a kidnapping. The victim has been identified as 50-year-old Tushar Atre.”

Later on, the department updated the post, “around 3:00 a.m. this morning Tushar was taken from his home on the 3000 block of Pleasure Point Drive during a crime. He was last seen getting into his white 2008 BMW SUV license plate 7CUG581. If you have information on where the victim is or see the car please call 911.”

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Authorities published another statement, “we have some unfortunate news. We have found the car associated with this case along with a deceased person,” sheriff’s officials updated post on Facebook.

The next day, officials updated the post with more news, “that person has now been identified as 50-year-old Santa Cruz County resident, Tushar Atre,” the sheriff’s department said in a statement.

Police are still looking for the suspects. “The investigation is still ongoing, but we have reason to believe the motive was robbery,” the statement continued.