The 50-year-old Tushar Atre, the CEO of the web design company Atrenet, who was last seen getting into a white BMW on Tuesday at around 3 a.m., was found dead hours later.

After the kidnapping was reported from someone inside Atre’s home, believed to be his girlfriend, the Santa Cruz Sheriff’s Department published a post on Facebook, “KIDNAPPING: We need the public’s help in locating the victim of a kidnapping. The victim has been identified as 50-year-old Tushar Atre.”

Later on, the department updated the post, “around 3:00 a.m. this morning Tushar was taken from his home on the 3000 block of Pleasure Point Drive during a crime. He was last seen getting into his white 2008 BMW SUV license plate 7CUG581. If you have information on where the victim is or see the car please call 911.”


Authorities published another statement, “we have some unfortunate news. We have found the car associated with this case along with a deceased person,” sheriff’s officials updated post on Facebook.

The next day, officials updated the post with more news, “that person has now been identified as 50-year-old Santa Cruz County resident, Tushar Atre,” the sheriff’s department said in a statement.

Police are still looking for the suspects. “The investigation is still ongoing, but we have reason to believe the motive was robbery,” the statement continued.