‘Game Of Thrones’ Stars Ask Assistance For Syrian Refugees In New Ad Campaign
The actors who play the mystical characters of the hit HBO series Game of Thrones are starring in a new ad campaign to aid Syrian refugees.
‘GAME OF THRONES’ CAST CALLS FOR AID IN SYRIAN REFUGEE
The International Rescue Committee has snagged the cast’s help for PSA’s that will also air during the sixth season of the show in hopes to earn $1 million for the refugee relief program.
Lena Headey, Maisie Williams, Sophie Turner, Nikolaj Coster-Waldau and more actors, past and present, came together in the PSA.
“Mass exodus: Millions on the move, escaping war, famine and destruction,” Headey, who plays Cersei Lannister, says during the PSA. The rest of the cast joins her in saying: “Sixty million people are displaced worldwide. Real people, now on the most dangerous journey of all.”
“It brings a fictional story of displacement and conflict to a real-life one and hopes viewers will be prompted to donate,” says Katherina Rosqueta, executive director of the Center for High Impact Philanthropy at the University of Pennsylvania. “And it’s bringing the cause to the audience, rather than the audience to the cause.”
The fundraising offers an entry into a drawing for two tickets to the GOT premiere for each $10 donation.
The campaign should see huge donations from their fans considering the show is wildly popular generating millions of views.
Game of Thrones premieres April 24.
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