Eric Trump, son of former President Donald Trump, has once again taken to Twitter to promote Trump Wine, which is produced in the winery that Trump operates. Commenters were quick to blast the heir on his post.

In April 2011, Donald Trump purchased the land for Trump Vineyard Estates, where Trump Winery is situated. It is located in the Piedmont region of Virginia, and is the largest vineyard in the state, and has been owned and operated by Eric Trump since 2012. He operates the business as Eric Trump Wine Manufacturing LLC.

On Sunday, the younger Trump posted a Tweet seemingly implying that viewers should purchase a bottle of the alcohol for their New Year’s celebrations. This is not the first time he has promoted the alcohol brand on Twitter. For example, on Nov. 1, he tweeted an image of alcohol on a store shelf, which he captioned, “When you rearrange the shelves at your local wine store…”

In the image, two bottles sit side-by-side on the shelf. When one reads the two labels together, it appears to say, “Vote Trump.”

The comments section was flooded by people who blasted Trump, criticizing the poor quality of the wine, pointing out his damaging political behavior—such as his involvement in the Jan. 6 insurrection—and mocking former President Trump.

One user commented, “When you have to sneak your product into a liquor store since no respectable wine shop will carry your swill.”

Another wrote, “Where’d you find that disgusting grape juice that’s been out of production for over a decade?” The user then attached four images that criticized Trump and his father. The first image showed a banner that read, “Trump lost, f–k your feelings.” The second showed former President Trump with convicted sexual predator Jeffrey Epstein. The third criticized the fact that Donald Trump was president though despite his reputation as an “assaulter.” The fourth showed Eric Trump, Donald Trump Jr. and Ivanka Trump sitting beside their father.

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