Cristiano Ronaldo Poses For CR7 Underwear Line Launch In Spain

Cristiano Ronaldo launched his underwear line on Thursday, and posed for cameras at the launch event in front of a 30 ft poster of himself wearing just a pair of his CR7 brand underwear.

At the event, Ronaldo arrived in more than just the underwear he was there to promote. He wore a tight white button down tucked into a pair of light-washed jeans. He accessorized with a belt, which featured a buckle reading “CR7.”

Thankfully for Ronaldo, his CR7 campaign was able to recover from a poorly worded tweet that was sent out through his Twitter account earlier this month which read: "Thank you all for participating in the CR7 boys underwear competition — it's been a real pleasure to see all of your photos." It was quickly deleted, and Ronaldo promptly addressed it with a new post.

Wrong phrases out of the contest can be tricky, especially for the ones not paying attention.

— Cristiano Ronaldo (@Cristiano) October 22, 2013

While Ronaldo might be the latest soccer star to parlay his athletic build into a career in underwear modeling, he’s certainly not the first. David Beckham, who recently launched a line at H&M, has modeled for Emporio Armani. Swedish soccer player Fredrik Ljunberg, meanwhile, has posed for Calvin Klein.

On Wednesday, Ronaldo had been running around on the soccer pitch for a La Liga match, where his club Real Madrid faced off against Sevilla. In the league game, Ronaldo finished with a hat-trick, scoring three of Real’s seven goals in the 7-3 clash.

– Chelsea Regan

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