The new Snow White rehash starring Chloë Grace MoretzRed Shoes & the 7 Dwarfs, released a series of ads body-shaming ads.


While the film has been receiving backlash for the ads, Moretz tweeted out her condemnation of the film’s marketing. Moretz herself had been blamed for the offensive ads, but has taken action to show she was not apart of the decision making.

“I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team,” she said. “Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will see in its entirety,” she said in a second tweet. “The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control,” she concluded in a third.

The ads in question first popped up last week at the Cannes Film Festival. They show a tall, slim woman standing next to a heavy set woman, and the text reads, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”

“How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?” asked Tess Holliday, a plus-size model, in a tweet.

One of the film’s producers, Sujin Hwang, responded to the negative comments and apologized, stating the vision they had for the marketing campaign had the opposite effect than their intention. “Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty,” Hwang said in a statement. “We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”

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