“Brokeback Bachelor,” featuring The Bachelorette contestants J.J. Lane and Clint Arlis, is ABC’s latest promotional tactic for the reality dating show.

Brokeback Bachelor

Lane and Arlis are among the group of suitors courting bachelorette Kaitlyn Bristowe on the 11th season of The Bachelorette. However, according to a teaser video, instead of falling for Bristowe, Arlis and Lane have fallen for one another.

“Falling in love with a man never crossed my mind,” Arlis says in the clip. “We’ve grown very close… in the shower.” He adds later, “I’m a success story. I love J.J., so I need a rose tonight.”

Since the teaser aired, both Lane and Arlis have been playing up their supposed romance on Instagram and Twitter.

“If you have to be a #BROKEBACKBACHELOR, Be Heath Ledger. Always be #HeathLedger,” Arlis captioned an Instagram picture of himself in a cowboy hat next to Ledger in Ang Lee’s Brokeback Mountain.

“The Maroon Bells / Aspen just isn’t the same without Clint @turtleconvertible #BrokebackBachelor #MissYouClint,” Lane captioned a picture of himself with mountains in the background.

A photo posted by JJ Lane (@jjhlane21) on

It should come as little surprise that the promo is nothing more than a stunt that Lane and Arlis are happy to go along with to call attention to the show and to themselves. “Nothing gay ever happened,” a source told TMZ, adding that the contestants “just think it’s funny.”

The Bachelorette returns to ABC Monday at 8/7c.

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