Bill Cosby learned a lesson about the Internet after his staff created a Cosby meme generator on the comedian’s official website, inspiring many to make comments about the numerous rape allegations against him.

#CosbyMeme Backfires

Cosby, the comedian who made a career on being a father figure in The Cosby Show, invited his nearly 4 million Twitter followers to “Meme me” using a special feature on his website. The meme generator, which has since been taken down, allowed users to choose from a series of photos of Bill Cosby and add in their own captions.

so @BillCosby‘s team wants you to make a Cosby meme… this is not going down well. at. all. pic.twitter.com/hQKhdiuKtx

— Megan Specia (@meganspecia) November 10, 2014

As one user reported, examples on Cosby’s website were mostly innocent fun, with memes ranging from “How do you like my hat?” to “Vegetables? YUCK!”

If you’re wondering how @BillCosby‘s team *thought* #CosbyMeme would go, these are the examples from his website. pic.twitter.com/skq3WC7sBM — dan barker (@danbarker) November 10, 2014

Once released to the worldwide web, the meme generator quickly became host to much more controversial thoughts. Many fans jumped on the opportunity to bring to light the many allegations of rape made against Cosby.

Oh man, these are making my day! #CosbyMeme pic.twitter.com/nWwhFEDEhD

— Cornhole West (@Floyd_Banks) November 10, 2014

How about this one, is this one okay… RT @BillCosby: Go ahead. Meme me! #CosbyMeme pic.twitter.com/1sKnvLdyQl — Jason Steele (@FilmCow) November 10, 2014

How’s this, did I do this right? RT @BillCosby: Go ahead. Meme me! #CosbyMeme pic.twitter.com/ZS6bvTZCsa

— Jason Steele (@FilmCow) November 10, 2014

Bill Cosby Rape Accusations

Though never charged with sexual assault or rape, over a dozen women have accused Cosby of drugging them and raping them, with allegations dating all the way back to the ‘70s. In 2005, 15 women accused Cosby of rape in a civil complaint filed by Andrea Constand. Cosby settled the suit in 2006, supposedly for an undisclosed amount of money.

I could do this all day. #CosbyMeme #cosbyproblems pic.twitter.com/A8hXSXeh6D — sideshowRaheem (@sideshowRaheem) November 10, 2014

#CosbyMeme #cosbyproblems pic.twitter.com/pNPJ7hDHUL

— sideshowRaheem (@sideshowRaheem) November 10, 2014

Still waiting on my @BillCosby meme to get approved! I wonder what’s taking so long… #CosbyMeme pic.twitter.com/3RQrC3s7v9 — Drew Coombs (@random_tangent) November 10, 2014

The meme generator did feature an approval period, but users were still able to take screenshots of their created memes and share them on the Internet. The generator has been taken offline and the original tweet by Bill Cosby requesting memes has been deleted.

.@russbengtson @BillCosby Top of the mornin to ya. pic.twitter.com/O09sZYbUQJ

— Pete Forester (@pete_forester) November 10, 2014

I made the same face. #CosbyMeme pic.twitter.com/iyuh0okjoQ — Sean Campbell (@Melanism) November 10, 2014

This one should easily get approved! #CosbyMeme pic.twitter.com/GYysETPODn

— Jake Currie (@jakecurrie) November 10, 2014

Be Careful what you wish for. #CosbyMeme pic.twitter.com/HtvCHIeN5b — sideshowRaheem (@sideshowRaheem) November 10, 2014

Cosby has not commented on the failed social media campaign, nor has NBC, which recently signed a deal with Cosby to produce another family sitcom starring the comedian. Cosby developed the show with actor/writer Mike O’Malley and The Cosby Show executive producer Tom Werener and brought on showrunner Mike Sikowitz. According to reports, the new show “stars Cosby as Jonathan Franklin, a patriarch of a multi-generational family who shares his many years of wit, wisdom and experience to help his daughters, sons-in-law and grandchildren navigate their complicated modern lives.”

Someone really thought #COSBYMEME was a good idea? pic.twitter.com/HBbbW2P4eX

— Justin Wood (@Justin_Wood_) November 10, 2014