Bill Belichick & 24-Year-Old Girlfriend Jordon Hudson Appear in Dunkin’ Donuts Super Bowl Commercial

by Hyoju AnFebruary 11, 2025, 12:26 amNews >

Bill Belichick made his Super Bowl return—this time, in a Dunkin’ Donuts commercial. The 72-year-old former New England Patriots coach and his 24-year-old girlfriend, J ordon Huds on, appeared in the ad, which aired during the 2025 Super Bowl broadcast.

Belichick had a single speaking line in the star-studded commercial, while Hudson remained silent. The ad poked fun at a rival coffee shop, seemingly a reference to Starbucks, with a barista in green delivering a dramatic monologue.

“You’re about to get roasted, like a dark seasonal roast with coriander and slight balsamic drizzle,” the barista said.

Belichick, known for his dry wit, responded with a deadpan remark: “Sounds like what’s in my garbage disposal.”

The Dunkin’ spot also featured celebrities, including Ben and Casey Affleck, Succession star Jeremy Strong and comedian Druski.

Belichick’s personal life and coaching career have remained in the spotlight over the past year. After departing the Patriots following a legendary run, he recently accepted the head coaching position at the University of North Carolina. He spent his gap year working in sports media before returning to coaching.

The commercial also included a moment of humor at Belichick’s expense, courtesy of Snoop Dogg. The rapper joked about the passage of time in the NFL, saying, “I remember back when the Cowboys was good. I remember back when the Chiefs was bad. And I remember, what was it — Bill Belichick’s girlfriend wasn’t even born yet?”