Ben & Jerry’s New Ice Cream Flavor Makes A Political Statement

Ben & Jerry’s launched a new ice cream flavor on Tuesday, which set up a new voting rights campaign, to raise awareness about the effect of “big money” on politics.

Ben & Jerry’s New Ice Cream Flavor Has A Message About Politics

The new flavor, Empower Mint, is peppermint with a slew of fudge and chunks of brownie, along with a political message.

Ben & Jerry’s kicked off the  “Democracy is in Your Hands” campaign — created to support national voter registration and educate ice cream lovers about the importance of reauthorizing the Voting Rights Act.

“We believe Democracy only works when it works for Everyone,” Ben & Jerry’s wrote.

“But lately, it seems the challenges facing our democracy have gotten out of hand: Low income and minority voters are having their voting rights infringed upon, and money from wealthy donors is corrupting the system,” the brand added.

A part of the profits earned from Empower Mint will also benefit the North Carolina chapter of the NAACP.

In April, co-founders of the brand, Ben Cohen and Jerry Greenfield, were among about 300 people who were arrested outside the U.S. Capitol as part of protests by a group called Democracy Awakening — a group determined to fight the influence of wealthy donors.

Empower Mint is now being sold at Ben & Jerry’s Scoop Shops and throughout stores nationwide.