Alex from Target’ became a viral sensation after trending worldwide on Twitter and becoming an Internet meme.


‘Alex from Target’ first appeared on Twitter Sunday, when young girls started sharing a photo of a young Target employee bagging groceries, his nametag clearly on display. Soon, ‘#AlexfromTarget’ was born, and Alex, a regular Target employee, was on his way to Internet stardom.

Active fandoms, such as those of One Direction and 5SOS, helped spread the photo and ‘Alex from Target’ hashtag. The viral sensation also inspired countless Internet memes.