Former President Donald Trump’s campaign deleted a video showing the words “unified Reich” from social media, which caused an uproar. 

On May 20, Trump’s Truth Social account shared a 30-second campaign video that displayed a message about a “unified Reich” in America if he becomes president again this November.

The video, deleted from Truth Social and Instagram on Tuesday, had also been posted to the former president’s Instagram account.

It contained a series of headlines predicting “what happens after Donald Trump wins” and “what’s next for America,” with responses like, “ECONOMY BOOMS!” and “15 MILLION ILLEGAL ALIENS DEPORTED.” 

The somewhat blurred text appeared beneath the headlines two times in the clip. 

“Industrial strength significantly increased … driven by the creation of a unified Reich,” the text read.

The term “Reich” means “realm” or “empire,” which is often associated with Adolf Hitler’s Third Reich, which began in Nazi Germany in 1933 and ended in 1945.

President Joe Biden criticized the inclusion of the term “Reich” in the video.

“Is this on his official account? Wow!” Biden asked in a Biden-[Kamala Harris] campaign video.

“A ‘unified Reich,'” he quoted Trump. “That’s Hitler’s language, that’s not America’s.” 

“He cares about holding on to power,” he then claimed. “I care about you.”

The White House blasted Trump after he shared the video.

“It is abhorrent, sickening, and disgraceful for anyone to promote content associated with Germany’s Nazi government under Adolf Hitler,” White House deputy press secretary Andrew Bates said in a statement.

“Any antisemitic dog whistling is dangerous and offensive – and profoundly un-American,” he stated.

The Biden campaign also shared how alarmed they were by the video on Monday night, with campaign spokesman James Singer delivering a statement in which he accused the former. president mimicking Mein Kampf in a statement.

“America, stop scrolling and pay attention,” Singer wrote. “Donald Trump is not playing games; he is telling America exactly what he intends to do if he regains power: rule as a dictator over a ‘unified Reich.'”

“Parroting Mein Kampf while you warn of a bloodbath if you lose is the type of unhinged behavior you get from a guy who knows that democracy continues to reject his extreme vision of chaos, division, and violence,” the Biden campaign spokesman then mentioned.

During the controversy, Trump’s campaign stated that he was not involved with the video and that a staffer accidentally shared it while the former president was on a lunch break from his New York hush money trial on Monday.

“This was not a campaign video; it was created by a random account online and reposted by a staffer who clearly did not see the word while the president was in court,” campaign press secretary Karoline Leavitt shared in a statement.

“The real extremist is Joe Biden, who has turned his back on Israel and the Jewish people by bowing down to radical antisemites and terrorist sympathizers in his party like [Reps.]  Ilhan Omar and Alexandria Ocasio-Cortez,” Leavitt then stated.

During a campaign event on May 21, Biden rejected the Trump campaign’s explanation.

“We got some lame excuse that a staffer did it,” Biden stated. “And we already know Trump personally controls his social media account because he brags so much about control.”

During a speech he gave in Iowa in December 2023, Trump once again faced backlash for his contentious comments about illegal immigrants, where he implied that they were “poisoning the blood of our country.” He also repeated his belief that unlawful immigrants from Africa, Asia and South America were “destroying the blood of our country.”

Even though people compared his rhetoric to Hitler’s language, Trump persistently denied that he ever read the German dictator’s autobiography, Mein Kampf, and defended his comments.

Trump highlighted his belief that illegal immigrants pose health risks and suggested that they might introduce diseases into America. He recognized his previous remarks’ controversy and rejected the connection to Hitler.

He protested that Hitler expressed himself very differently but did not elaborate on the differences between the two arguments.

In March, Trump’s former White House chief of staff, General John Kelly, told CNN’s chief national security correspondent Jim Sciutto that the former president frequently lauded Hitler when he was president.

The former White House chief of staff stated that it was “pretty hard to believe [Trump] missed the Holocaust, though, and pretty hard to understand how he missed the 400,000 American GIs that were killed in the European theater.” He believed that Trump forgot about these aspects because “it’s more, again, the tough guy thing.”

According to Kelly, Trump’s admiration for Hitler had gone beyond the dictator’s economic policies, and the former president appreciated his hold on senior Nazi officers. He lamented that the dictator, as the ex-chief of staff reported, preserved his senior staff’s “loyalty,” while he usually did not.

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