Dwayne ‘The Rock’ Johnson To Executive Produce New Bodybuilding Series, ‘Muscle Beach’

by Khoreen EcclestonJuly 21, 2016, 4:52 pmNews, News Feed >

Dwayne ‘The Rock’ Johnson announced on Instagram Wednesday that he is executive producing a new TV drama, Muscle Beach.

The show will be set in Venice Beach, California, during the 1980s and is said to feature “a colourful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost.”

Johnson went on to say, “As a kid growing up in the 80’s it’s exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture — the 80’s.”

BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn’s @flynnpictureco sell a script titled “MUSCLE BEACH” to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who’s found the perfect home at USA – a network who’s been on fire with their brilliant dramatic television. “Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80’s, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. As a kid growing up in the 80’s it’s exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture – the 80’s. The 80’s was a crazy time in Venice Beach with many lost souls. A very crazy time… #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach

A photo posted by therock (@therock) on Jul 20, 2016 at 10:30am PDT