Justin Bieber & Kendall Jenner Star In New Calvin Klein Ads

Calvin Klein has unveiled the stars of the brand’s latest global advertising campaign, which include pop singer Justin Bieber and model of the moment Kendall Jenner.

Calvin Klein Campaign

Calvin Klein announced the new campaign on Twitter Tuesday with a short video asking, “What do you do in yours?”

Introducing the S16 Calvin Klein global advertising campaign. What do you do in yours? #mycalvins https://t.co/gndrvNJ7Bw

— Calvin Klein (@CalvinKlein) January 26, 2016

“I dream in my Calvins,” the American fashion house captioned a picture of Bieber feigning sleep in nothing but his white Calvin Klein underwear. 

Back in bed with @justinbieber. As feat. in the S16 global ad campaign photographed by Tyrone Lebon. #mycalvins pic.twitter.com/03UZf0Rf0j — Calvin Klein (@CalvinKlein) January 27, 2016

Bieber shared another picture of himself, this time posing with a Greco-Roman statue in a pair of black Calvins. The picture reads, “I flaunt in my Calvins.”

I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign pic.twitter.com/qe8MvgHATZ

— Justin Bieber (@justinbieber) January 26, 2016

Jenner posted a video to Instagram that she captioned, “I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign… What do you do in yours?” 

A video posted by Kendall Jenner (@kendalljenner) on Jan 26, 2016 at 3:00pm PST

Abbey Lee Kershaw, Kendrick Lamar and Sung Jin Park are also in the campaign.

Abbey Lee Kershaw plays with fire in #mycalvins, as feat in the S16 global ad campaign photographed by Tyrone Lebon. pic.twitter.com/8w1mca9mVB

— Calvin Klein (@CalvinKlein) January 27, 2016

Shaping the future in #mycalvins with @kendricklamar. As feat in the S16 ad campaign. What do you do in yours? pic.twitter.com/lel7UMdMzN — Calvin Klein (@CalvinKlein) January 27, 2016

Model Sung Jin Park is otherworldly in #mycalvins, as feat in the S16 ad campaign photographed by Tyrone Lebon. pic.twitter.com/CPqXzZeaCY

— Calvin Klein (@CalvinKlein) January 27, 2016