Categories: U Q&A

Peter Guber On 'Tell To Win'

Peter Guber, the Chairman and CEO of Mandalay Entertainment Group, has had a lifelong Hollywood career. Guber has also been in charge at Sony Pictures Entertainment, Polygram Entertainment and Columbia Pictures. He is behind five films that have been nominated for Best Picture Academy Awards, and churned out countless other Hollywood hits. He also happens to be the owner of the Golden State Warriors and co-owner of the Los Angeles Dodgers.

His new book, Tell To Win, reflects on Guber's own career to inspire readers. The book focuses on the power of telling stories in order to make sales and succeed in business. "The idea is when you emotionalize your offering, when you find a way to tell it in that fashion, what you do is you convert people from a transactional base to a relationship base," he told Uinterview exclusively. "And relationships endure."
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