On January 2, President Donald Trump tweeted, “I will be announcing THE MOST DISHONEST & CORRUPT MEDIA AWARDS OF THE YEAR on Monday at 5:00 o’clock. Subjects will cover Dishonesty & Bad Reporting in various categories from the Fake News Media. Stay tuned!”

Many replies have come from this tweet. Stephen Colbert in particular is very animated about the awards, tweeting, “So excited for Monday’s “MOST DISHONEST & CORRUPT MEDIA AWARDS OF THE YEAR!” See you on the red carpet @Anderson Cooper #TheFakies” on January 3, 2018.

Colbert tweeted this black and white ad, which was formulated in the style of movie studio Oscar campaigns. The advertisement highlighted that The Late Show wants to be considered for “all categories.” Colbert even publicized the advertisement on a billboard in Times Square.

Model Chrissy Teigen joined in on the fun, tweeting, “I am hosting the red carpet. Please stop at my mani cam!!!” in reply to Colbert’s tweet.