After just a few weeks after announcing its very first electric motorcycle which is set to retail for $30,000, Harley-Davidson has revealed two more electric concept bikes that are lightweight and more affordable, for the hopes of attracting new customers, including urban commuters and younger riders.

“The goal for these concepts is to not require a motorcycle license to operate and feature twist-and-go operation; lowering the learning curve and expanding the opportunity to riders and aspiring riders everywhere in the process,” Harley-Davidson revealed in a release.


Earlier this month at CES 2019, Davidson revealed the LiveWire, the company’s first electric model to hit the consumer market for a less stepper price of $29,799. But even with an official model release date in August, the company has already announced two more electric bike concepts designed for “all-new riding experiences with iconic Harley-Davidson power.”

On Monday, the two new concepts which haven’t been officially named yet made its debut at X Games Aspen 2019. 

“Built with routine and radness in mind. @XGames Gold Medalist Jacko Strong thrashes on one of our lightweight electric concepts during #XGames #Aspen 2019,” Harley-Davidson wrote on it’s official Twitter alongside a video Strong riding the slopes. 

Apart from expanding the opportunity to riders and aspiring riders everywhere, the new electric concepts were also designed to “enhance the battery design by making it removable and able to be recharged with any standard household power outlet, and to promote bike customization with easily accessible individualization.”

Final designs and prices for the models have not been confirmed, but Davidson did note that “the upcoming electric portfolio will feature a spectrum of models and price points from a few thousand dollars to Harley-Davidson’s halo electric motorcycle, the LiveWire at $29,799.” 

This comes amid the company’s reports of a drop in fourth-quarter revenue in which Davidson posted $1.15 billion in revenue in the recent quarter, down from $1.23 billion in the same period a year earlier. The company also reported that for the quarter which ended on December 31, the company had earnings of $495,000, or zero cents per share, down from $8.3 million or 5 cents per share in the same period a year earlier.

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