Alexander Wang 2016 Fall Collection Campaign Launches With Video By Director X
With Fashion Week in full swing in Paris, Alexander Wang has dropped his Fall Collection campaign video, starring Kylie Jenner and Tyga, among many other famous faces.
The designer has been teasing the campaign for weeks, and on Monday, he finally released the first 30-second promo video, directed by Director X (also known for various music videos, such as for “Work” by Rihanna featuring Drake).
Jenner, the Keeping Up With the Kardashians star, and her rapper boyfriend Tyga appear in the video. Skrillex, who also made the music for the campaign, features in it as well, along with Alice Glass, Vince Staples, Anna Ewers, MØ, Big Sean, Hanne Gaby Odiele, Binx Walton, Black Atlass, Curren Caples, Tinashe, Issa Lish, Yana Bovenistier, Katie Moore, A$AP Ferg, Lexi Boling, Metro Boomin, RL Grime, Zoë Kravitz and Lucien Smith.
“I wanted to create this hybrid idea of a music video with my favorite movies growing up, referencing Ferris Bueller’s Day Off, Can’t Hardly Wait,” Wang said during an interview with Yahoo! Style.
The video shows the impeccably dressed cast, also named #WangSquad, crashing a very dark party in a luxurious Californian mansion. As expected, the campaign reminds viewers what the New York brand is known for: a mixture of chic, realistic and rebellious vibes turned into fashionably wearable clothes.