The Emoji Movie is the first major movie to star everyone’s favorite abbreviations. It may also be the last.

Released on Friday, July 28, The Emoji Movie opened to horrendous reviews and a lackluster showing at the box-office on Thursday night – it currently has a 3 percent on review aggregator site Rottentomatoes.

The film has an intriguing plot that seems perfect for children’s movie that appeals to all ages. Gene (TJ Miller) is an emoji living inside a phone. In Textopolis – the name for the emoji’s home – every emoji has one facial expression, except Gene. The emoji goes on a journey to become more like everyone else but is quickly identified as a malfunction by Smiler (Maya Rudolph), who plans to have Gene deleted. With the help of his best friend Hi-5 (James Corden), Jailbreak (Anna Faris) and his parents (Stephen Wright and Jennifer Coolidge) Gene tries to escape his grim fate and find himself.

Read some of the reviews below.


“For a long time, Hollywood has been propagating the idea that the panderingly, trendily idiotic can be made to seem less so, by polishing it up with bright shiny gloss and enlisting engaging talented performers and writers. I can’t be entirely certain of this, but I would say The Emoji Movie takes this notion to the outer limits of credibility. The voice cast is full of name actors, some of whom have genuine appeal. One of the screenwriters is the very astute Mike White. This movie’s “believe in yourself” message is borne out, in a perverse way, by the very fact that it even exists. And yet the whole thing remains nakedly idiotic.” – Glenn KennyThe New York Times

“Parents might not learn anything about their kids’ habits on smartphones, and kids won’t get a better understanding of how their smartphone works. But it’s pretty inoffensive on the whole. It doesn’t dare go to the depths that a Pixar rendering might, or lean very far into meta-cleverness. Instead it stays surface level and in that way feels very, very young. It’s about being yourself and the importance of friends and, heck, it’s only 86 minutes long … Also, the poop jokes are minimal.”         – Lindsey Bahr, Associated Press

“Please restore my eyes to factory settings. They have seen The Emoji Movie, a new exercise in soulless branding, aimed primarily at little kids. But where another product-focused flick, “The Lego Movie,” had cleverness and heart, this thing is a piece of app.” – Johnny OleksinskiThe New York Post

“The failure of imagination in The Emoji Movie is not limited to its depiction of the app world. This is a film that has literally nothing to offer viewers—there are no moments of humor, excitement or insight regarding a culture that considers emojis to be the pinnacle of contemporary communication. The actors go through their lines with such a lack of enthusiasm that they make Krusty the Klown seem focused and committed by comparison. The message about the importance of Being True To Yourself rings exceptionally hollow considering that there is not a single thing here that has not been blatantly taking from other, better films.” – Peter

Watch the trailer below.

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