Kim Kardashian announced on Instagram that her lingerie brand SKIMS has recruited White Lotus stars Simona Tabasco and Beatrice Grannò as the models for its new Valentine’s Day campaign.

“It’s back and sexier than ever, starring breakout stars and real-life best friends @SimonaTabasco and @BeaGranno together for SKIMS,” Kardashian wrote in the post.

The campaign features the pair posing side-by-side and wearing SKIMS’ limited-edition Valentine’s Day Shop collection, including lingerie sets in pink with heart designs and classic black. Tabasco wore the Fits Everybody Skimpy Scoop Bralette and Cheeky Brief in Petal Print while Grannò had on the Fits Everybody Bandeau and Boyshort in Petal Print.


The shop was released on January 26 and comprises 10 limited-edition collections and over 60 designs to choose from.

“I had so much fun shooting the SKIMS’ Valentine’s campaign!” Grannò stated in a press release. “Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special.”

Tobasco and Grannò were actually friends in real life before being cast together in the HBO drama series. They play Mia and Lucia, two conniving locals who plot their way into a €50,000 con and a new singing job.

The show’s cast has also made a run on the front rows of fashion week. Sabrina Impacciatore was seen at JW Anderson and Adam DiMarco at Prada.

Tabasco was invited by Giambattista Valli for her first-ever appearance at haute couture fashion week. “I’ve never been to a couture show before and I am happy to have been invited by Giambattista Valli,” Tabasco told Vogue. “His creations remind me of the sweetest dreams that we could ever have – it’s always an explosion of colors!” 

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