Winona Ryder went back to the city she was born in, Winona, Minnesota, for Squarespace’s Super Bowl commercial. The actress lay in the snow in the short video next to a “Welcome to Minnesota” sign. That’s when a cop pulled up in and asked her what she was doing. “I’m building a website,” she said. “About Winona.”

The ad showcases how Squarespace is the perfect way for small businesses to establish their presence on the internet.

“Growing up in a small town, you come to value the independent businesses that make a place like Winona thrive,” said Ryder in a press release. “Winona represents a lot of small towns and cities that aren’t talked about as often or don’t get as much attention. Helping to give a voice and a platform through Squarespace to this town is really wonderful.”

The longer version of the ad shows Ryder walking around Winona with a camera, capturing the city’s snowy beauty and local people.

“Getting to come to Winona, the town I was born in, you walk down the street, and it’s almost like being in another time, but also modern,” Ryder says in the three minute, long version of the commercial. “My mom was in a local laundromat, and she saw this little pamphlet-book, and it said ‘Winona: The legend of Winona.” It was a little book. And, she picked it up, which I think induced her labor – of me. … I think Winona represents a lot of towns that have a lot going on and a lot of creative energy and great places. And I’m excited to see Squarespace be interested in those small businesses. I think it’s just a really cool project.”

The website she makes in the video is actually live, and features Ryder talking about her love for her birthplace along with pictures.

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