Kate Upton is starring in a Super Bowl commercial for Mercedes-Benz. Taking advantage of the reality that the Super Bowl is arguably more about the game of advertising than football these days, Mercedes Benz is betting big this year with the 20-year-old model.
With millions glued to their television sets, companies like Mercedes know that they will have a wide audience to whom they can potentially sell their products. Since an ad campaign can make or break a product, it's no wonder the company is going with Sports Illustrated swimsuit model Upton for their Super Bowl ad. The heading, “Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion,” sounds provocative, but is really just a tease. Wearing a tank top and shorts, Upton stands to the side as a group of football players wash her car for her.
Upton is no stranger to commercial controversy. Last March, a Zoo York spot featuring Upton jogging through New York City as foul-mouthed cockroaches ogle her was deemed inappropriate, and Adult Swim and MTV refused to run the ad. There is also the famous Carl’s Jr. commercial in which Upton strips down to her lingerie and eats a cheeseburger.
Watch Upton's Mercedes spot below:
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