Twinkies Will Come Back After $410 Million Bid
Twinkies will return thanks to a $410 million bid to bring back the popular Hostess treat that was approved on Wednesday. The lucrative offer, which comes four months after the company filed for bankruptcy, was made by the equity firms Apollo Global Management and Metropoulos & Co.
Metropoulos Co. has revived dying brands before. At one point they took over Chef Boyardee and PAM spray, which were ultimately sold to ConAgra Foods Inc. They currently oversee Pabst Blue Ribbon beer, CNN Money reports.
"Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment," Metropoulous Co. founder C. Dean Metropoulos said in a statement. "We look forward to having America's favorite snacks back on the shelf by this summer. We are also ecstatic to bring jobs back to many cities across the country."
Twinkies have spawned a surprisingly strong pop culture presence over the years. They were famously referenced in Ghostbusters by Harold Ramis and Bill Murray.
More recently, the treat's extinction was ominously referenced in Zombieland, in which Woody Harrelson’s character has an unusual affinity for the snack and willingly risks his life, as well as Jessie Eisenberg's, in pursuit of the cream-filled spongecake.