Tom Brady Sports $740,000 Jacob & Co Watch During Super Bowl Broadcasting Debut

Tom Brady made his highly anticipated Super Bowl commentary debut in style, arriving at the 2025 Super Bowl in New Orleans on Sunday with a timepiece worth nearly three-quarters of a million dollars.

The former NFL quarterback, 47, stepped onto the field in a sharp gray suit as he made his way to the Fox Sports booth. Adding a touch of luxury to his look, he wore a Jacob & Co Yellow Sapphire Caviar Tourbillon watch, which retails for $740,000.

The extravagant piece features a golden yellow face, a brown leather wristband, and intricate gemstone details. According to Jacob & Co, the watch includes 224 baguette-cut gems on the case, 16 baguette-cut gems and one large rose-cut gem on the crown, and 130 baguette-cut gems on the dial.

Brady, a seven-time Super Bowl champion and widely regarded as one of the greatest quarterbacks of all time, spent 20 years with the New England Patriots before finishing his career with the Tampa Bay Buccaneers. This year marks his transition from the field to the booth as he joins the Fox Sports team for his first Super Bowl as a broadcaster.

Earlier in the day, Brady also took part in an emotional tribute to his former teammate Randy Moss, who recently returned to Postseason NFL Countdown on ESPN amid his cancer diagnosis. During the segment, Moss was moved to tears by messages from close friends and admirers, including Brady, Bill Belichick, Justin Jefferson, Kevin Garnett, Jerry Rice and Micah Parsons.

“You’ve been a fixture on that show for a long time, and you were a fixture on the field,” Brady said in the tribute. “For as great as you were on the field in showing everybody the strength and resilience of how you performed over the course of your Hall of Fame career, you’ve impressed and inspired us more than anything in what you’ve done off the field, man.”

Brady added, “You’re a brother to me. I love you more than anything in this world, and it’s so great to have you back.”

The Super Bowl LIX matchup between the Kansas City Chiefs and the Philadelphia Eagles aired live on Fox, and the Eagles won in dominant fashion.