The rock band The Grateful Dead have partnered with North Coast Organics to come out with a line of vegan deodorant. 

The product, which comes in five scents, is handmade and uses 100% vegan, natural and edible ingredients. The scents include Skull & Roses (lavender and rose), Sunshine (blood orange and bergamot), Workingman’s (cedar wood and juniper), Timber (Douglas fur and sage) and Unscented. The packaging uses the band’s famous thunderbolt in colors that correspond to the scent. 

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The North Coast Organics CEO Nathan Morin said in a statement, “I have been a Dead Head since 1999. The music and spirit of the Grateful Dead have influenced my company’s core principles of service, veganism, and organic agriculture. The Grateful Dead have inspired us to stay true to our main mission of social responsibility. We took care in creating special oil blends that reference the Grateful Dead’s music.”

The Grateful Dead’s legacy manager and archivist  David Lemiuex added, “North Coast Organics lives and functions as we do, with an awareness that the future’s here, we are it, and we need to take care of the planet and ourselves.” He explained that while it may seem strange that a rock band is producing a deodorant, North Coast Organics align with The Grateful Dead’s belief to “love of the world around us.”

The Grateful Dead was formed in 1965, but split after the death of lead guitarist and vocalist Jerry Garcia. The band was inducted into the Rock and Roll Hall of fame in 1994. The remaining members have participated in reunion concerts and performances and have been posting a live stream to the YouTube page during the coronavirus pandemic. The series is called the Shakedown Stream and is used for the musicians to discuss what is was like during their time in the band.

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