Taylor Swift Removes Music Catalogue From Spotify
Taylor Swift, who declined to release her latest album 1989 on Spotify, further rebuffed the music streaming service by removing her backlog of music.
Taylor Swift Breaks From Spotify
Swift's backlog of music has been completely removed from Spotify. The music streaming service learned that Swift and her label Bad Machine were planning on pulling the music from last week. When the company was first informed, it was “taken completely off guard” an insider told Buzzfeed.
“They think they can get a better sale multiple by creating scarcity to drive record sales, that’s what this is about,” the source said of Bad Machine. “But they’re only shooting themselves in the foot. Over the long term, streaming services only add value to catalog records.”
Spotify confirmed the absence of Swift's songs from their catalogue of music in a statement posted to their website Monday morning:
We love Taylor Swift, and our more than 40 million users love her even more – nearly 16 million of them have played her songs in the last 30 days, and she’s on over 19 million playlists.
We hope she’ll change her mind and join us in building a new music economy that works for everyone. We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work and protected from piracy. That’s why we pay nearly 70% of our revenue back to the music community.
PS – Taylor, we were both young when we first saw you, but now there’s more than 40 million of us who want you to stay, stay, stay. It’s a love story, baby, just say, Yes.
While Swift has yet to publicly commented on the Spotify decision, she's made it clear in the past how she feels about music streaming. After holding out on dropping Red on the platform only to eventually relent, she penned an essay for the Wall Street Journal to express her views on the music industry.
"Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically," Swift wrote in her WSJ piece. "My hope for the future, not just in the music industry, but in every young girl I meet … is that they all realize their worth and ask for it."
"Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for," she added. "It's my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album's price point is. I hope they don't underestimate themselves or undervalue their art," the vocalist pointed out.
Swift's fellow Big Machine artists Florida Georgia Line and Tim McGraw still have their music on Spotify. Her music is available for purchase and streaming on Google Play, iTunes, Pandora, and Rdio.