Smartwatches can be flashy, but one of TAG Heuer’s latest contributions adds a veneer unlike anything else on the market. This expensive device, called the TAG Heuer Connected Modular 45 Full Diamond, will cost $180,000 – and a smaller TAG Heuer Connected 41 Smartwatch.


The Connected Modular 45 Full Diamond was ceremoniously unveiled on January 15 at the Salon International de la Haute Horlogerie Geneve. At its core, the Full Diamond is technologically the same as the Connected Modular 45 that was released last year. Both smartwatches are Android Wear 2.0, and they’re solid by today’s standards.

However, whereas that metallic model was $1,600, its diamond-clad iteration will cost $197,000, thereby making it the world’s most expensive smartwatch. 589 diamonds the size of a baguette adorn the device, and it’s water-resistant up to 50 meters, so rain nor sweat should damage the watch.

As an Android Wear 2.0 smartwatch, the Full Diamond will eventually be outdated as technology improves. Because of this, it will come with a mechanical core that, once inserted into the watch, will transition it into a standard mechanical watch, allowing you to continue to make use of it even after technology renders it inoperable as a smartwatch.

The TAG Heuer Connected 41 Smartwatch, on the other hand, lacks the fancy glamor of the Full Diamond while still using the Connected Modular 45 as a base. However, in addition to being 4mm smaller than the 45, the 41’s specs have received a modest boost. The pixel density went up from 287 ppi to 326 ppi, and it will arrive with 1GB of RAM and 8GB of internal memory, both of which are double of its forebear. Seven colors will be available, and the Connected Module 41’s default price will be $1,200.